Success Direct Mail Marketing Tips For Real Estate Investing

Published: 06th June 2012
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Direct mail marketing is crucial to the success of any real estate investing business. Employing the right strategies for your direct mail campaigns means you will buy more houses, making more profits.

In this article, we explore success tips for your direct marketing campaigns.

Post Cards or Letters?
Are letters or post cards better to use for your direct marketing campaigns? Your marketing needs can determine the answer to this question. Sometimes your training can determine the answer.

First and foremost, you MUST have leads that are targeted. The more targeted they are, the more success you will have. This means that even if you happen to use a very effective media, the response you get will also depend on how targeted your leads are.

Probate leads are the only people that receive letters in my business. Once people have inherited properties, the process of probate can take months. For this reason, I send them one personalized, sympathetic letter every 30 days for six months. I stop contacting them after 6 months.

I use a red hand-written font to address the envelop.

All other leads get 2 post cards spaced 30 days apart. My post cards are always glossy and have screaming colors and they have a real stamp. My mailing label always has a different screaming color.

This attracts attention so they will not trash them with the rest of the mail.

I always get a local person to stick address stickers and stamps. I always prefer to drop my own mail at the post office! This way, I can control when I get the highest volume of calls. If my mail goes out on Saturday, most leads come in on Tuesday and Wednesday.

Post cards
Post cards are cheap and easy to manage. For $200 to $300, I get around 5000 post cards. The major cost is just the postage stamp. The address stickers cost close to nothing. You can get stamps and address stickers done cheaply too. I get all my labor from Craigslist locally.

Regular letters
Regular letters are more expensive, and come with the extra work that you must have a reliable printer. You can get a generic letter done for you. I prefer to print personalized letters myself since I have a reliable printer.

I can easily manage this since I never have more than 100 letters at a time.

I have sent yellow letters in odd-shaped yellow envelops. Even though they are very effective, they can also be quite expensive. For this reason I gave up on them after several weeks to reduce my expenses.

I have my marketing well optimized that I feel comfortable with the response I get without them. Do not get me wrong, my yellow letter campaigns were VERY effective - I just have too many leads that I can work without them for now.

Call to action
A call to action tells your prospects what to do next, and is a must for any marketing piece. At the very least you must include the web address of your real estate investor website AND phone number.

Half the people will go to your website and sign up. These leads will be fully pre-screened and pre-negotiated. You will end up saving a lot of time, money and effort by not having to repeat the same things over and over, and you spend a few minutes only to tell if it is a deal or not.

The other half will prefer to call - there is nothing you can do about this.

Ultimately, a well optimized direct mail marketing campaign will get more leads and profits for your real estate investing business.| Ultimately, as long as you can optimize your direct mail marketing campaigns, your real estate investing business will continue to get more leads and profits.}

When targeted marketing campaigns succeed, it is not unusual to get overwhelmed by the sudden flow of leads. A well SEO optimized, automated, direct response website for real estate investing can handle these leads and pre-educate them about how you buy houses. The leads the website delivers are fully pre-screened and pre-negotiated requiring just a few minutes of your time to follow up or pass.

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